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Influencer Marketing

A worldwide network of creators, and campaigns run turnkey from the brief to the report.

Discipline 06

From the niche to the world.

Through our worldwide network of creators, we bring the brand to the right audiences at every scale: from a niche of a few thousand devoted followers to a launch that travels around the world. Reach is chosen, never bought by the kilo.

Every collaboration is cast like a campaign: the creator’s audience, taste and history are matched to the brand before a word is exchanged, and the brand’s codes are protected in every piece that goes live.

Reach

Four circles, one network.

We work at every scale of influence, and often across several at once: a launch might begin with niche voices and end with a global face.

  1. 01
    NicheMicro and niche creators with devoted communities
  2. 02
    CityLocal voices in the brand’s key cities
  3. 03
    RegionRegional names across Europe, the Gulf and Asia
  4. 04
    WorldGlobal figures for launches and defining moments
Casting

How we choose a creator.

Numbers open the conversation; they never close it.

  1. Audience fit

    Who follows them, where they live, what they buy.

  2. Authenticity

    A voice that is theirs, and a history that holds up.

  3. Quality of engagement

    Real conversations, saves and shares, not counts alone.

  4. Aesthetic

    A feed the brand would be proud to appear in.

  5. Brand safety

    Past partnerships, positions and tone, reviewed.

  6. Track record

    What their previous collaborations actually delivered.

Ways of working

Every form of collaboration.

  1. 01

    Ambassadors

    Long-term partnerships that become part of the brand’s story.

  2. 02

    Launch campaigns

    Concentrated moments around a collection, an opening or a product.

  3. 03

    Hosted experiences

    Journeys, dinners and visits designed to be shared.

  4. 04

    Seeding

    Considered gifting to the right hands, with no obligation attached.

  5. 05

    Co-creation

    Capsules and editions made together with a creator.

  6. 06

    Performance

    Affiliate and conversion-led partnerships, measured to the sale.

Turnkey campaigns

End-to-end campaign management.

From the brief onward, we run the whole campaign: strategy, creator selection and communication, content production, approvals and reporting, so the brand deals with one team and one result.

  1. 01

    Brief

    Goals, audience and budget agreed.

  2. 02

    Strategy

    Creators, platforms and formats chosen.

  3. 03

    Communication

    Outreach, terms and a brief for each creator.

  4. 04

    Content

    Produced, reviewed and approved.

  5. 05

    Live

    Published and followed in real time.

  6. 06

    Reporting

    Results measured against the brief.

Influence is earned, one conversation at a time.

Every brand begins with a conversation.

Our work is presented in private. Tell us about your brand and we will arrange a presentation.

Request a presentation hello@thehautagency.com